RACHEL WATTS, FOUNDER & CEO
"From a vision of aesthetic mastery to becoming a leading authority in high-vibe beauty, Arora Nails is a recognized name in professional-grade, non-toxic cosmetic innovations.
Priding itself on using the highest quality components to create safer, better-performing rituals, Arora is best known for spearheading industry-changing advancements such as the Instant Manicure—a tapered, second-skin fit designed for the modern icon who refuses to compromise on time or nail health.
Growing up, I was obsessed with the transformative power of beauty, but I was relentlessly let down by product claims and performance. The options available were overwhelming, yet everything felt the same. It felt impossible to find incredible products that aligned with my high standards for quality and wellness—even traditional manicures chipped the next day and were loaded with harsh toxins.
I vowed to start a brand that prioritized Alchemy over replication. I wanted to create formulas and designs that actually worked—tested, proven, and built to shift your frequency. Arora Nails was born from that promise: to provide a professional, seamless experience that empowers you to embody your most iconic self every single day."